WPIC Showcased iS Clinical at CIBE 2023

Published on: June 28, 2023

The world of trade shows is making a roaring comeback in China — offering a new offline channel for WPIC Marketing + Technologies to expand the presence of our brand in the market.

At the recent China International Beauty Expo (CIBE) in Shanghai on June 11–13, we were thrilled to represent iS Clinical, an innovative skincare brand.

Over 300,000 visitors passed by our booth at the China International Beauty Expo.

We hosted a livestream on Tmall Global directly from the expo booth, which was the top-ranked livestream on Tmall Global for the day.

The expo activation wasn’t just a hit on the show floor and on Tmall Global — it made waves on social media too. We generated earned media and millions of impressions across Weibo, WeChat, and Xiaohongshu (RED), further enhancing the visibility of iS Clinical and solidifying its status as a leading skincare brand.

It’s key for brands to have an omnichannel presence in China — and this online-offline integration allowed us to add several thousand consumers to iS Clinical’s membership program on Tmall Global.

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WPIC Showcased iS Clinical at CIBE 2023

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