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  • SOLUTIONS

      What we do at WPIC

      Data & Analytics

      Make key business decisions, backed by accurate and valuable data insights.

      Digital Commerce

      Get your brand up and running on Asia's top digital commerce platforms.

      Digital Marketing

      Reach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.

      Technology

      We design, develop, and deploy large-scale, custom-built tech solutions inside China.

      Operations

      Minimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective. 

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      • China E-commerce 101
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  • Contact
  • SOLUTIONS

      What we do at WPIC

      Data & Analytics

      Make key business decisions, backed by accurate and valuable data insights.

      Digital Commerce

      Get your brand up and running on Asia's top digital commerce platforms.

      Digital Marketing

      Reach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.

      Technology

      We design, develop, and deploy large-scale, custom-built tech solutions inside China.

      Operations

      Minimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective. 

  • OUR WORK
    • Case Studies
    • Clients
  • ABOUT US
    • About WPIC
    • Leadership
    • Careers
    • FAQs
  • NEWS
  • RESOURCES
    • Blog
    • Intro Series
      • China E-commerce 101
      • Marketing in China 101
      • Tmall Partner 101
      • Japan E-commerce 101
    • APAC Business Podcast
  • Contact
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News

Alibaba CEO and Chairman Zhang to step down to focus on cloud business

June 21, 2023

Article source: Reuters, June 20, 2023 Need help? We have solutions. Lean… more

WPIC Marketing + Technologies’ CEO on China 618 Shopping Festival

June 21, 2023

Our co-founder and CEO Jacob Cooke appeared on Bloomberg Daybreak A… more

Who is Alibaba’s new CEO Eddie Wu and chairman Joe Tsai?

June 21, 2023

“Eddie Wu’s appointment as CEO shouldn’t come as a huge surprise. He co-founded Aliba… more

Alibaba’s Daniel Zhang to step down as group chairman and CEO

June 21, 2023

Article source: Nikkei Asia, June 20, 2023 Need help? We have solutions.… more

For Canada-China relations, trade will remain strong whatever the path forward

May 26, 2023

Article source: The Globe and Mail, May 24, 2023 Need help? We have solutions… more

(Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

May 26, 2023

UNPA has partnered with WPIC Marketing + Technologies (WPIC), a top e-commerce accele… more

What impact will Hainan’s ‘closed customs’ have on luxury trade?

May 23, 2023

… more

Luxury Braces for the Return of the ‘Daigou’

May 23, 2023

… more

Alibaba eyes full Cloud spinoff and IPOs for Cainiao, Freshippo

May 23, 2023

"The key question for Alibaba in 2023 is how far Chinese households will dip into the… more

Alibaba Logs 2 Percent Growth, Unveils Spin-off IPO Plans

May 23, 2023

“The key question for Alibaba in 2023 is how much Chinese households will dip into th… more

Brand New Or Preloved? Gen Z Drives Surprising Boom In Second-hand Luxury In China

April 10, 2023

“The trend has been driven largely by the economic squeeze of the pandemic, with more… more

How Temu Became The Number One Affordable Shopping App in Six Months Through NGM

April 10, 2023

Jacob Cooke, CEO of WPIC, an e-commerce consulting firm, said, “Temu… more

China’s JD.com warns consumer confidence will take time to rebuild

April 10, 2023

Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, an e-commerce con… more

China’s puffer jacket obsession

April 10, 2023

In recent years, the entry of luxury players into the market has also driven the dema… more

Shein Wages Court Battle Against Rival Shopping App Temu

April 10, 2023

Although Temu is still in its early days and will need to work hard to build trust wi… more

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Listen to The Negotiation,
our APAC business podcast.

Podcast Spotify Audible

© 2023 WPIC Marketing + Technologies. All Rights Reserved.​

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