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      What we do at WPIC

      Data & Analytics

      Make key business decisions, backed by accurate and valuable data insights.

      Digital Commerce

      Get your brand up and running on Asia's top digital commerce platforms.

      Digital Marketing

      Reach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.

      Technology

      We design, develop, and deploy large-scale, custom-built tech solutions inside China.

      Operations

      Minimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective. 

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      • China E-commerce 101
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  • SOLUTIONS

      What we do at WPIC

      Data & Analytics

      Make key business decisions, backed by accurate and valuable data insights.

      Digital Commerce

      Get your brand up and running on Asia's top digital commerce platforms.

      Digital Marketing

      Reach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.

      Technology

      We design, develop, and deploy large-scale, custom-built tech solutions inside China.

      Operations

      Minimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective. 

  • OUR WORK
    • Case Studies
    • Clients
  • ABOUT US
    • About WPIC
    • Leadership
    • Careers
    • FAQs
  • NEWS
  • RESOURCES
    • Blog
    • Intro Series
      • China E-commerce 101
      • Marketing in China 101
      • Tmall Partner 101
      • Japan E-commerce 101
    • APAC Business Podcast
  • Contact
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News

Jacob Cooke speaks to Bloomberg Markets: China Open

October 28, 2022

Watch the interview between WPIC Co-Founder & CEO Jacob Cooke and Bloomberg Telev… more

Highest-selling U.S. Beauty Brands on China’s Tmall Global

September 30, 2022

… more

China retail posts strong recovery in June

July 15, 2022

This article originally ran on Reuters on July 14, 2022. Full or partial lockdowns… more

SCMP Op-Ed: China’s Livestreaming Landscape in 2022

July 6, 2022

The View by Jacob Cooke: Dethroning of China’s ‘live-streaming queen’ and ‘lipstick k… more

Jacob Cooke on on Bloomberg television

Jacob Cooke speaks to Bloomberg Television about China’s 2022 6/18 shopping festival

June 17, 2022

Jacob Cooke speaks to Bloomberg Television: Daybreak Asia about China’s 2022 6/18 sho… more

The Information: Why China’s Influencers Are Losing Their Influence

Why China’s Influencers Are Losing Their Influence

June 7, 2022

Why China’s Influencers Are Losing Their Influence China’s love affair with infl… more

FT- Alibaba targets bargain-hunting shoppers

Alibaba targets bargain-hunting shoppers

May 5, 2022

This article originally ran on Financial Times on March 20, 2022. Chinese ec… more

WPIC’s Jacob Cooke Speaks to Reuters on May Holiday Spending

April 29, 2022

This article originally ran on Reuters on April 28, 2022. BEIJING, April 29 (Reuters… more

Double Eleven consumption trends: Has enthusiasm waned?

December 19, 2021

This article originally ran on CGTN on November 12, 2021. The Double Eleven… more

How California’s Klean Kanteen Sidestepped Supply-Chain Snarls to Reach China’s Consumer Market in Time for Shopping Festivals

December 8, 2021

This article originally ran on Alizila News on December 6, 2021. With the pandemic… more

Alibaba’s ‘Singles Day’ in China Hit by Global Supply Strains

November 21, 2021

This article originally ran on The wall street journal on November 12, 2021.… more

China’s Singles’ Day shopping fest muted amid tech crackdown

November 18, 2021

This article originally ran on Associated Press on November 9, 2021. HONG KO… more

WPIC CEO Jacob Cooke Speaks to Channel NewsAsia about 11/11

November 17, 2021

This article originally ran on Channel News Asia on November 10, 2021. To ma… more

vitamix-ft-image

Vitamix’s Recipe for Success in China

November 9, 2021

This article originally ran on Alizila on November 9. Vitamix president and CEO, Jod… more

The Drum: Can Douyin’s rivals challenge it for top dog in China’s short-form video market?

Can Douyin’s rivals challenge it for top dog in China’s short-form video market?

June 23, 2021

This article originally ran on The Drum on June 22, 2021. Douyin, TikTok’s equival… more

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Listen to The Negotiation,
our APAC business podcast.

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© 2023 WPIC Marketing + Technologies. All Rights Reserved.​

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